Built from
the
Ground Up.

Over a decade across luxury, lifestyle, fashion, music and culture, both in-house and independently. I've owned social strategy end to end, led content production, directed campaigns, and grown brand audiences from the ground up.

Yes, I'm open to both. Whether that's a senior in-house position where I can own the content function properly, or a freelance relationship that gives a brand the strategic and creative input they need, I'm interested in conversations across both. What matters most is the quality of the work and the people behind it.

We start with a conversation about your brand, goals, platforms, and audience. From there I put together a clear proposal covering scope, deliverables, and costs. Once we're aligned, I get to work, keeping you informed without making you manage me.

Yes. A large part of what I do is being on the ground, capturing content at events, brand moments, and shoots. I've covered high-profile luxury events across the UK at venues including the V&A, Tate Britain, Syon Park and Old Royal Naval College.

Primarily Instagram, TikTok, LinkedIn, and Pinterest. I understand how each platform works differently in terms of content format, algorithm behaviour, and audience expectations, and I build strategy accordingly rather than repurposing the same content everywhere.

I'm based in Manchester, though I work with brands nationally across the UK. Most strategic and content work is handled remotely, with on-site availability for events, shoots, and content days where needed.