"I didn't start my career in a marketing department. I started it on Instagram in 2014, building a personal brand that led to a Fred Perry ambassadorship, collaborations with Levi Strauss and Co, and a string of freelance modelling work. All organic. All self-directed."
That experience shaped everything that followed. Over the past decade I've worked across luxury, lifestyle, fashion, music and culture, managing social strategy, producing content, directing creative, and growing audiences that actually engage.
I now work independently, bringing that same owner's mindset to every brand I work with.
All figures from a single brand account, achieved during my most recent in-house position.
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Full platform management across Instagram, TikTok, LinkedIn, and Pinterest. From content calendars and community management through to growth strategy — built around your brand, not a generic template.
On-the-ground content capture at events, shoots, and brand moments — plus post-production editing for both video and photo. I've covered luxury events across the UK including the V&A, Tate Britain, and Old Royal Naval College.
Concept to delivery. I've led high-impact campaigns including prize giveaways generating 1,000+ new followers in a single week, and collaborative posts with accounts exceeding 1.1 million followers.
Clear, readable reporting that translates performance data into actionable decisions. I track what matters — reach, engagement, follower growth, impressions — and use it to inform what comes next.
My background spans luxury, lifestyle, fashion, music and culture. I've worked with brands like Options Greathire, Fred Perry, and Blume, so I'm comfortable shifting tone and approach depending on the audience. The common thread is brands and clients that take their content seriously.
Both. Ongoing retainers suit brands that need consistent content, platform management, and strategic input month to month. One-off projects work well for campaign launches, content days, or specific deliverables. Get in touch and we'll work out what makes sense.
We start with a conversation about your brand, goals, platforms, and audience. From there I put together a clear proposal covering scope, deliverables, and costs. Once we're aligned, I get to work, keeping you informed without making you manage me.
Yes. A large part of what I do is being on the ground, capturing content at events, brand moments, and shoots. I've covered high-profile luxury events across the UK at venues including the V&A, Tate Britain, Syon Park and Old Royal Naval College.
Primarily Instagram, TikTok, LinkedIn, and Pinterest. I understand how each platform works differently in terms of content format, algorithm behaviour, and audience expectations, and I build strategy accordingly rather than repurposing the same content everywhere.
I'm based in Manchester, though I work with brands nationally across the UK. Most strategic and content work is handled remotely, with on-site availability for events, shoots, and content days where needed.
Whether you have a brief ready or just want to explore what working together might look like, I'm always open to a conversation.
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