Built From
The
Ground Up.

Over a decade of growing brands organically, from strategy and creative direction through to delivering content that actually performs.

Work With Me
Options Greathire · Fred Perry · V&A Museum · Tate Britain · Syon Park · One Marylebone · Levi Strauss & Co · Old Royal Naval College · Horizon 22 · Options Greathire · Fred Perry · V&A Museum · Tate Britain · Syon Park · One Marylebone · Levi Strauss & Co · Old Royal Naval College · Horizon 22 ·
Dan Kirk

The Creative
Behind
the Work


"I didn't start my career in a marketing department. I started it on Instagram in 2014, building a personal brand that led to a Fred Perry ambassadorship, collaborations with Levi Strauss and Co, and a string of freelance modelling work. All organic. All self-directed."

That experience shaped everything that followed. Over the past decade I've worked across luxury, lifestyle, fashion, music and culture, managing social strategy, producing content, directing creative, and growing audiences that actually engage.

I now work independently, bringing that same owner's mindset to every brand I work with.


Work With Me

Results in Numbers

All figures from a single brand account, achieved during my most recent in-house position.

10+ Years of Experience
3.6M+ Instagram Profile Views in Year One
4K+ Organic Instagram Followers Grown
225K+ People Reached in Year One
950K+ Pinterest Impressions
1,000+ New Followers in a Single Week

Beyond Social

Click any project to enlarge.

Fred Perry banner

Brand Collaborations

Fred Perry · A London Fashion Week invitation via Insta DM became a long-standing Brand Ambassador role which included event invites, modelling and gifted product.

<Modelling example 1>

Brand Collaborations

Modelling · Freelance modelling work secured through organic personal branding.

<Modelling example 2>

Brand Collaborations

Modelling · Freelance modelling work secured through organic personal branding.

Bruise Control Banner

Graphic Design

Bruise Control · Banner created for a local music promoter.

Posters created for DJ sets

Graphic Design

DJ Sets · Promotional posters designed for my own live DJ events.

Blume corporate posters

Graphic Design

Blume · Corporate poster series designed for internal and external use.

Westford Mill Natural Dye

Creative Direction

Westford Mill · Conceived and led an Earth Day campaign, transforming cotton bags with natural dyes derived from nettles, blueberries and onion skins.

Summer of sport campaign

Creative Direction

Summer of Sport · Seasonal campaign pairing hero products with sporting environments to create a multi-channel promotion.

Fortnum and Mason giveaway

Creative Direction

F&M Hamper Giveaway · Conceptualised and delivered a luxury giveaway campaign to celebrate 10,000 Instagram followers, managing every stage from creative development through to execution.

Get In Touch To See More

Services

01

Social Media Strategy & Management

Full platform management across Instagram, TikTok, LinkedIn, and Pinterest. From content calendars and community management through to growth strategy — built around your brand, not a generic template.

02

Content Production

On-the-ground content capture at events, shoots, and brand moments — plus post-production editing for both video and photo. I've covered luxury events across the UK including the V&A, Tate Britain, and Old Royal Naval College.

03

Campaign Creative Direction

Concept to delivery. I've led high-impact campaigns including prize giveaways generating 1,000+ new followers in a single week, and collaborative posts with accounts exceeding 1.1 million followers.

04

Analytics & Reporting

Clear, readable reporting that translates performance data into actionable decisions. I track what matters — reach, engagement, follower growth, impressions — and use it to inform what comes next.

Questions You Might Have

My background spans luxury, lifestyle, fashion, music and culture. I've worked with brands like Options Greathire, Fred Perry, and Blume, so I'm comfortable shifting tone and approach depending on the audience. The common thread is brands and clients that take their content seriously.

Both. Ongoing retainers suit brands that need consistent content, platform management, and strategic input month to month. One-off projects work well for campaign launches, content days, or specific deliverables. Get in touch and we'll work out what makes sense.

We start with a conversation about your brand, goals, platforms, and audience. From there I put together a clear proposal covering scope, deliverables, and costs. Once we're aligned, I get to work, keeping you informed without making you manage me.

Yes. A large part of what I do is being on the ground, capturing content at events, brand moments, and shoots. I've covered high-profile luxury events across the UK at venues including the V&A, Tate Britain, Syon Park and Old Royal Naval College.

Primarily Instagram, TikTok, LinkedIn, and Pinterest. I understand how each platform works differently in terms of content format, algorithm behaviour, and audience expectations, and I build strategy accordingly rather than repurposing the same content everywhere.

I'm based in Manchester, though I work with brands nationally across the UK. Most strategic and content work is handled remotely, with on-site availability for events, shoots, and content days where needed.

Let's Make
Something Great.

Whether you have a brief ready or just want to explore what working together might look like, I'm always open to a conversation.

Let's Make Something Great.

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